Specialization of: Business Agility

Venture Creation

Forming internal or external ventures to create or extract higher value.

Creativity is the process of bringing something new into being, using our ‘inner’ pool of resources such as knowledge, insight, information, and inspiration. Creativity requires passion and commitment to combine things present in extraordinary new ways. If you have ideas but don’t act on them, you are imaginative but not creative.

Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. You can learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesing information. Learning to be creative is akin to learning a sport. It requires practice to develop the right muscles and a supportive environment in which to flourish.

Studies by Clayton M. Christensen and his researchers  uncovered The Innovators DNA: Your ability to generate innovative ideas is not merely a function of the mind, but also a function of five key behaviors that optimize your brain for discovery:

  • Associating: drawing connections between questions, problems, or ideas from unrelated fields
  • Questioning: posing queries that challenge common wisdom
  • Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things
  • Networking: meeting people with different ideas and perspectives
  • Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge

Related Resources

Related Practices

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